A hat full of rabbits and a lovely campaign for the Sci Fi Channel's Alice

Forgive me readers for it has been six months since my last post.

Rather than regale you of with tales of all the things I've been exploring in the space I created by getting off this darn blog, I'm just going to get into it.

I spotted this today via Contagious. It's a Fallon created campaign to promote Alice, a contemporary re-imagining of Alice in Wonderland that aired on the Sci Fi Channel in the States last December.

This is a smart, creative, beautiful campaign, one that did something a bit interesting with banner ads (you heard right) and launched a series of eye catching building projections. All the pieces fit together in a way that creates a genuine story and helped deliver the channel's best ever numbers for a Sunday night show.

This little video tells all.



And how can you not love the casting of Kathy Bates as the Queen of Hearts?

Five great entertainment marketing blogs

The latest incarnation of the B&T Top Marketing Blogs list has inspired a little list of my own.

I thought I'd highlight five blogs which are a great resource for anyone working in the intersecting worlds of brands, content, filmmaking and digital media.

Gary Hayes' Personalize Media offers insightful, detailed and in depth posts on what might be dubbed the socialisation of entertainment (see his presentation here on 'The Future of Social Media Entertainment' and this post on the socialisation of TV and gaming). Gary's blog has an emphasis on quality rather than frequency - it's a great resource for anyone interested in gaming, virtual worlds and cross platform storytelling.

Christy Dena is an Australian cross media specialist and academic. Her 'corner of the universe' is a seemingly limitless resource for anyone interested in cross platform entertainment and ARGs in particular. Definitely one for a rainy day, you'll always find something to keep you interested.

NewTeeVee is a great source of news on the latest developments, launches, announcements from the world of entertainment, online video and related technologies.

Julian Cole's Adspace Pioneers often unearths intriguing memes and great examples of non professional content creators doing interesting things (especially Youtubers, see this post on Blunty3000 as an example). Julian also shares useful tidbits from both his workings with, and observations about, brands active in the social media space like this great post on some practical campaign learnings and this one which identifies film marketing campaigns that have utilised social media.

Chris Thilk's Movie Marketing Madness blog is a good resource for anyone working in entertainment marketing. He's a bit bower bird like in the way he collects bits and pieces from the world of movie marketing and advertising, and writes a good combination of news and opinion.