Monday, June 15, 2009

Five great entertainment marketing blogs

The latest incarnation of the B&T Top Marketing Blogs list has inspired a little list of my own.

I thought I'd highlight five blogs which are a great resource for anyone working in the intersecting worlds of brands, content, filmmaking and digital media.

Gary Hayes' Personalize Media offers insightful, detailed and in depth posts on what might be dubbed the socialisation of entertainment (see his presentation here on 'The Future of Social Media Entertainment' and this post on the socialisation of TV and gaming). Gary's blog has an emphasis on quality rather than frequency - it's a great resource for anyone interested in gaming, virtual worlds and cross platform storytelling.

Christy Dena is an Australian cross media specialist and academic. Her 'corner of the universe' is a seemingly limitless resource for anyone interested in cross platform entertainment and ARGs in particular. Definitely one for a rainy day, you'll always find something to keep you interested.

NewTeeVee is a great source of news on the latest developments, launches, announcements from the world of entertainment, online video and related technologies.

Julian Cole's Adspace Pioneers often unearths intriguing memes and great examples of non professional content creators doing interesting things (especially Youtubers, see this post on Blunty3000 as an example). Julian also shares useful tidbits from both his workings with, and observations about, brands active in the social media space like this great post on some practical campaign learnings and this one which identifies film marketing campaigns that have utilised social media.

Chris Thilk's Movie Marketing Madness blog is a good resource for anyone working in entertainment marketing. He's a bit bower bird like in the way he collects bits and pieces from the world of movie marketing and advertising, and writes a good combination of news and opinion.

9 comments:

Julian Cole said...

Thanks for including me on this list. Online entertainment marketing in specific Youtube is my real passion. I could speak on this subject for hours upon hours. I just love this territory, a little too much sometimes and I think that my followers may get sick of every new brand vlogger tie in that I bring up.

Good list Kate and some that I have not checked out yet.

Kate Richardson said...

I can smell a guest post...

Chris Thilk said...

Thanks for including MMM here. Not quite sure what a "bower bird" is but it sounds like it's a compliment so I'll take it as such.

Farrel said...

This is a great resource for information.

Onlion Business said...

Hi,

I appriciate the skills of your blog writing and the time sharing with us.
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

wow gold kaufen said...
This comment has been removed by a blog administrator.
graphic design and marketing services said...

It’s a great post. I like it very much. You shared here extremely knowledgeable post.

search engine marketing melbourne said...

I think you did a fantastic job.

Cards Home Business In Australia said...

I’ve always found your blog to be down-to-earth and informative.