Dear loyal readers, young upstarts who've reminded me I haven't written a post in a good while, and the rest of you.
Yes it's been almost 3 make that 6 months since my last post. Somehow the world has continued regardless.
I've been utilising my 'blog' time in other interesting non bloggy ways AND I've been thinking about re-invigorating and changing the direction of this thing.
So I'll be back with the new improved version in 2010
See you then.
Showing posts with label Stickywood. Show all posts
Showing posts with label Stickywood. Show all posts
Tuesday, September 15, 2009
Sunday, January 18, 2009
Australian first: brand funded show in top ten
"Brand entertainment just doesn't rate"
Heard that before?
On Sunday, the 100% brand funded TV program King Gee Jack of all Trades broke into the top ten programs.
Sunday All People Top 20
1 Nine News Nine 1,397,000
2 Seven News Seven 1,339,000
3 One Day Cricket Aust V SA Game 2 Session 2 Nine 1,285,000
4 20 To 1 (R) Nine 1,216,000
5 Two And A Half Men (R) Nine 1,116,000
6 Flashpoint Nine 1,112,000
7 Hot Property Seven 1,068,000
8 Jack Of All Trades Nine 1,043,000
9 The Mentalist (R) Nine 960,000
10 The Rich List Seven 951,000
11 Eye For An Elephant ABC1 943,000
12 The Big Bang Theory Nine 929,000
13 Outback Wildlife Rescue Seven 901,000
14 One Day Cricket Aust V SA Game 2 Session 1 Nine 851,000
15 ABC News ABC1 782,000
16 Cold Case (R) Nine 762,000
17 M: Nine Months Seven 756,000
18 ABC News Up-Date ABC1 747,000
19 About A Boy (R) Ten 562,000
20 Bad News Bears Ten 529,000
Source: OzTAM. Rankings are for metro average audiences.
This is the highest ratings result achieved by a brand funded program in this market.
A kind of Australian Idol meets Backyard Blitz, the program pits four Aussie tradies against each other in a contest to find the greatest tradie in the land.
King Gee Jack of all Trades is produced by Brand New Media and is now in its third series on Network Nine.
So who says brand entertainment doesn't rate?
*Brand New Media is part owner of Stickywood
Heard that before?
On Sunday, the 100% brand funded TV program King Gee Jack of all Trades broke into the top ten programs.
Sunday All People Top 20
1 Nine News Nine 1,397,000
2 Seven News Seven 1,339,000
3 One Day Cricket Aust V SA Game 2 Session 2 Nine 1,285,000
4 20 To 1 (R) Nine 1,216,000
5 Two And A Half Men (R) Nine 1,116,000
6 Flashpoint Nine 1,112,000
7 Hot Property Seven 1,068,000
8 Jack Of All Trades Nine 1,043,000
9 The Mentalist (R) Nine 960,000
10 The Rich List Seven 951,000
11 Eye For An Elephant ABC1 943,000
12 The Big Bang Theory Nine 929,000
13 Outback Wildlife Rescue Seven 901,000
14 One Day Cricket Aust V SA Game 2 Session 1 Nine 851,000
15 ABC News ABC1 782,000
16 Cold Case (R) Nine 762,000
17 M: Nine Months Seven 756,000
18 ABC News Up-Date ABC1 747,000
19 About A Boy (R) Ten 562,000
20 Bad News Bears Ten 529,000
Source: OzTAM. Rankings are for metro average audiences.
This is the highest ratings result achieved by a brand funded program in this market.
A kind of Australian Idol meets Backyard Blitz, the program pits four Aussie tradies against each other in a contest to find the greatest tradie in the land.
King Gee Jack of all Trades is produced by Brand New Media and is now in its third series on Network Nine.
So who says brand entertainment doesn't rate?
*Brand New Media is part owner of Stickywood
Monday, December 1, 2008
An audience led model for entertainment
This is one of my favourite Stickywood tools. It's ridiculously simple and really useful.
Clients usually go 'aha' when they see this.
So I thought I'd share it.
The layers in the circle represent the different ways that audiences can engage with content and entertainment (in the broadest sense). The closer your brand is to the centre of the circle, the smaller the distance between you and your audience.
Eat
Broadcast entertainment consumed in a passive way. Stuff people watch or 'eat up' (e.g traditional TV).
Play
This denotes a level of interaction. Audiences can play with the entertainment (e.g music festival, mobile game)
Shape
The audience can influence the content (e.g ARG, user generated content)
Share
People are enabled to share the content with others (e.g video sharing sites like Youtube)
Eat. Play. Shape. Share.
It's a handy matrix when exploring ways that audiences can engage with entertainment.
Use it wisely.
Clients usually go 'aha' when they see this.
So I thought I'd share it.
The layers in the circle represent the different ways that audiences can engage with content and entertainment (in the broadest sense). The closer your brand is to the centre of the circle, the smaller the distance between you and your audience.
Eat
Broadcast entertainment consumed in a passive way. Stuff people watch or 'eat up' (e.g traditional TV).
Play
This denotes a level of interaction. Audiences can play with the entertainment (e.g music festival, mobile game)
Shape
The audience can influence the content (e.g ARG, user generated content)
Share
People are enabled to share the content with others (e.g video sharing sites like Youtube)
Eat. Play. Shape. Share.
It's a handy matrix when exploring ways that audiences can engage with entertainment.
Use it wisely.
Tuesday, September 30, 2008
Starting out
It's been 3 weeks and 3 days since Stickywood emerged from its planning cocoon. It's giving me the odd sleepless night but mostly I'm excited about all the great stuff we've got simmering away on the stove. And so far we've received some great feedback from clients. It'll be time to make an announcement real soon.
Subscribe to:
Posts (Atom)
