"Brand entertainment just doesn't rate"
Heard that before?
On Sunday, the 100% brand funded TV program King Gee Jack of all Trades broke into the top ten programs.
Sunday All People Top 20
1 Nine News Nine 1,397,000
2 Seven News Seven 1,339,000
3 One Day Cricket Aust V SA Game 2 Session 2 Nine 1,285,000
4 20 To 1 (R) Nine 1,216,000
5 Two And A Half Men (R) Nine 1,116,000
6 Flashpoint Nine 1,112,000
7 Hot Property Seven 1,068,000
8 Jack Of All Trades Nine 1,043,000
9 The Mentalist (R) Nine 960,000
10 The Rich List Seven 951,000
11 Eye For An Elephant ABC1 943,000
12 The Big Bang Theory Nine 929,000
13 Outback Wildlife Rescue Seven 901,000
14 One Day Cricket Aust V SA Game 2 Session 1 Nine 851,000
15 ABC News ABC1 782,000
16 Cold Case (R) Nine 762,000
17 M: Nine Months Seven 756,000
18 ABC News Up-Date ABC1 747,000
19 About A Boy (R) Ten 562,000
20 Bad News Bears Ten 529,000
Source: OzTAM. Rankings are for metro average audiences.
This is the highest ratings result achieved by a brand funded program in this market.
A kind of Australian Idol meets Backyard Blitz, the program pits four Aussie tradies against each other in a contest to find the greatest tradie in the land.
King Gee Jack of all Trades is produced by Brand New Media and is now in its third series on Network Nine.
So who says brand entertainment doesn't rate?
*Brand New Media is part owner of Stickywood