Is it just me or...
Last week, creative outfit Three Drunk Monkeys emerged as the brains behind 30 seconds. Carat has just poached Tim Flattery (ex Mitchells, Becker) for its branded content post. Tooheys is launching a reality TV show with Radical Media. TCO is flying (as always) with a Sam Smith announcement. And Samedi is teasing us with a few videos uploads on said youtube channel (more on that later).
Is brand entertainment in Australia about to grow up? I think yes.
Anyone know of any other exciting new announcements which support my humble theory?