Have you seen somebody else's phone?

Nokia has just launched TV ad in the UK as a lead in to their online drama Somebody else's phone. I'll be watching this one with interest.

Firstly because it's designed for global interaction appearing in 10 different languages. Secondly, because they've introduced it with a TVC rather than using digital media to enable discovery and pull us into the story. Thirdly, because they're using a mix of digital and more traditional media like outdoor and radio. And last, because I'm looking forward to observing how they utilise social media (so far I've just checked out Jade Yu's facebook page).

The drama unfolds over six weeks after which time "the characters' stories will confront crucial decisions that will affect their future."

I've had an initial look at the website but it's hard to get a picture of the interconnected lives of the characters and who they are. Maybe this is just the beginning.

Here's the ad.

Let me know what you think.

Update: I wanted to like this. I really did. But I've given it a crack and it's like reading through a random bunch of text messages from people you don't know and aren't necessarily that interested in. I think the important thing in narrative driven games is to enable both shallow and deep participation, but I can't find the right entry point for me in this one.