Tuesday, October 7, 2008

'Perfect' but at what expense?

My colleague Rob Perkins kindly pointed me in the direction of this interview with Clay Shirky on brands and the way advertising can undermine their human qualities. His point is that brands (and agencies) often focus on the endgame of high production values in a super slick ad at the expense of being a little 'rough around the edges' and inviting dialogue. Would it be that bad if brands weren't perfect? Just like us inferior humans?

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