With an election campaign of movie length proportions, an entertainment driven tactic to engage voters feels appropriate. Yes. Let's make voting fun!
The more I think about it, the more I like it. It really plays with some of the conventions of a traditionally "serious" category.
Obama clearly wins the prize for his social media nouse. Let's see how Paris and her quest for "fake" campaign unfolds. And whether they've thought beyond a couple of spoof videos, into how it might really permeate culture and increase voter turnout.
See more Paris Hilton videos at Funny or Die