How do you engage an apathetic public in politics?

Paris Hilton apparently. The political hopeful has just released her second "fake" presidency bid video on Funnyordie. Is Paris the panacea for an apathetic country where only 64% of people voted in the last general election?

With an election campaign of movie length proportions, an entertainment driven tactic to engage voters feels appropriate. Yes. Let's make voting fun!

The more I think about it, the more I like it. It really plays with some of the conventions of a traditionally "serious" category.

Obama clearly wins the prize for his social media nouse. Let's see how Paris and her quest for "fake" campaign unfolds. And whether they've thought beyond a couple of spoof videos, into how it might really permeate culture and increase voter turnout.

See more Paris Hilton videos at Funny or Die