Rather than being due to an influx of visitors, it's because I’ve been watching with one eye on Twitter and the other on the remote.
Monday night I was just getting into Dexter (and discussing the merits of the opening credits with Stan, and series bingeing with Zac) when MadeinMelbourne started her inimitable Twitter ‘ticker’ commentary on ABC series The Howard Years.
After a fleeting moment of indecision, I stayed with Dexter, and continued checking on MadeinMelbourne’s suitably outraged observations. I felt genuinely connected to both series at the same time, but in very different ways.
Importantly, Twitter is also changing the way we physically consume entertainment, as my Monday night experience showed.
MTV recently took this a little further when they launched The Hills Back Channel, where fans can simultaneously watch the show and comment in realtime.
All this has got me thinking about the potential of the Twitter TV combo. About how it will help redefine the concept of the attention span.
From mass consumption to multiple consumption.