Wednesday, December 17, 2008

Mad Men and Twitter: it's a great story

I just can't get enough of the conversation around Mad Men and Twitter.

It's not just that I happen to be watching the show myself right now. Or even that I work in the industry.

It's just that what's unfolded has all the hallmarks of a great story.

Great stories change the landscape.

They create new ways of looking at the world. They spawn copycat followers. Give birth to new genres and hybrids. Invent different ways for us to watch and engage. And generate legions of hungry new fans intent on gobbling them up.

I think the Mad Men and Twitter story falls into this category (it also has exciting implications for the way brands can interact with their audiences through an entertainment vehicle).

David and Goliath style legal wrangles (AMC vs fans). Characters cut down in their prime (@PeggyOlson). The triumph of the 'little people' over the establishment (@Peggy_Olson).

There is a report you can download at We are Sterling Cooper which provides a fantastically detailed overview of the whole thing.

And look out for Ben Cooper's upcoming article in Inside Film.

Ben, any relation to the Cooper in Sterling?

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