We were talking in the context of television and in a way I think he's right.
What do you think?
Thursday, March 19, 2009
brand entertainment: a bit of a stink?
I was in a meeting last week and someone mentioned they think brand entertainment in this market still has 'a bit of a stink around it'.
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3 comments:
Coke has done a poor job with American Idol if you consider that branded content? However Sprint and Suave did a great job with 'In the Motherhood' web series and I'm hopeful that the Television series will live up to it.
A bit of a stink? The same was once said about ad breaks.....
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