Monday, May 25, 2009

Branded fun and games on Twitter

Image via PSFK

I'm still at the stage where stumbling across a brand's involvement in Twitter piques my curiosity.

Agencies haven't yet been struck down by the Twitter version of an affliction that hit them not so long ago called 'the answer to everything is a Facebook application'.

Maybe it's not far off but I'm still really interested in how people are utilising it in campaigns and otherwise.

Currently the @Ispylevis initiative is surprising smooth urban-y types on Australian city streets with free pairs of Levis - they've using Twitter to both post winner pics and announce their geographical location in real time (a bit like a digital version of the Black Thunders only cooler).

Last week Adage reported on Twitter's role in launching Eminem's new album Relapse. The magazine observed (with just a hint of hyperbole) that since first releasing the new album artwork on Twitter in April, @eminem has generated some impressive results:

By using Twitter to dispense short, often disturbing thoughts and links to multimedia components revolving around a mental institution, they've helped make the album the most highly anticipated hip-hop release of the year -- and set it up for a sequel in the second half of 2009.

Then today I saw this via @PSFK, a puzzle style Twitter game to help launch Sony's new Terminator film. You can check our their article here, or get involved yourself by following @resistance2018.

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