tag:blogger.com,1999:blog-8596785711901915176.post8145878307727157731..comments2023-12-30T08:37:44.625-08:00Comments on Kate @ Stickywood: Do audiences expect their theatre to be brand free?Kate Richardsonhttp://www.blogger.com/profile/05344484212184758835noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8596785711901915176.post-6862472214182181772009-01-14T08:46:00.000-08:002009-01-14T08:46:00.000-08:00What Pot Noodle did was fantastic, though as you p...What Pot Noodle did was fantastic, though as you point out it was a continuum of a long term strategy and on-going campaign. <BR/><BR/>It was innovative, but it was also based on an existing track record of producing ad campaigns that had cult status.Dirk Lemonhttps://www.blogger.com/profile/04792451465311215254noreply@blogger.comtag:blogger.com,1999:blog-8596785711901915176.post-41441574261315656862009-01-14T00:52:00.000-08:002009-01-14T00:52:00.000-08:00Kate some years ago Naked Australia worked in coll...Kate some years ago Naked Australia worked in collaboration with a theatre company to try and align brands to their performances. However, the motivations of the theatre company were not 'financial', they were purely artistic. <BR/><BR/>Brands need to speak another language rather than just helping out with the cash to integrate into more artistic endeavours.Adam Ferrierhttps://www.blogger.com/profile/17212445600256582084noreply@blogger.com