tag:blogger.com,1999:blog-8596785711901915176.post7685076844012521029..comments2023-12-30T08:37:44.625-08:00Comments on Kate @ Stickywood: An epic brand entertainment campaignKate Richardsonhttp://www.blogger.com/profile/05344484212184758835noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8596785711901915176.post-6673265397955182782008-11-01T11:39:00.000-07:002008-11-01T11:39:00.000-07:00Kate what you say about giving away flights is rea...Kate what you say about giving away flights is really interesting. With a marketing budget of 40 million you could stop showing people Australia and facilitate them experiencing it. <BR/>Further, those ads are shocking (except for Ms Budds performance) - they don't capture the Australia I know and love at all. Why on earth is DDB / Baz trying to re-brand Australia - it's got a very strong and motivating brand. It just needs good communications (and this isn't it)Adam Ferrierhttps://www.blogger.com/profile/17212445600256582084noreply@blogger.comtag:blogger.com,1999:blog-8596785711901915176.post-77443017402413427832008-10-28T20:49:00.000-07:002008-10-28T20:49:00.000-07:00Cheap concorde flights? Time travel?Cheap concorde flights? Time travel?Kate Richardsonhttps://www.blogger.com/profile/05344484212184758835noreply@blogger.comtag:blogger.com,1999:blog-8596785711901915176.post-50735316618883521002008-10-28T07:26:00.000-07:002008-10-28T07:26:00.000-07:00rebranding OZ is a huge claim! love the idea about...rebranding OZ is a huge claim! <BR/><BR/>love the idea about the individual stories - could have every expat Brit who went to OZ and stayed explain why they couldn't leave...;) <BR/><BR/>I lived in and loved Sydney. If it was closer I'd go all the time.<BR/><BR/>That's the biggest hurdle - the distance...wonder how you could address that...farishttps://www.blogger.com/profile/12475551858993383704noreply@blogger.com